The University of Texas at Austin Athletics
Special Awards Salute: Bill Little (Texas), Lifetime Achievement Award (cosida.com)
04.29.2016 | Football, Texas Athletics, T-Association
He is one of the most decorated writers in the profession.
Bill Little has been the face—and the voice—of Longhorn athletics for more than 50 years. Long before sports reporting turned digital, Little, as sports editor of the Daily Texan, was hammering out copy on a manual Royal typewriter.
After his 1964 graduation from UT, Bill spent two years writing for the Austin American-Statesman, then moved to Oklahoma City to write for The Associated Press. After two-years with the AP, Little returned home to Austin and to The University of Texas for good.
"I saw there was this really good job in public relations at The University of Texas," Little said. "I called Coach Royal, and I said, 'Coach, I want to come back.' And he said, 'I'd like to have you back.' And that was the extent of it. I started that spring."
Read the full story at cosida.com.
