The University of Texas at Austin Athletics
Texas Football Gameday Pregame Experiences
Arrive early on gamedays for the best pregame and postgame activities in college football!
Texas Football gamedays are an all-day experience. Before you even step foot in Darrell K Royal-Texas Memorial Stadium, be part of the best gameday experience in college football by enjoying five signature experiences: Bevo Blvd presented by H-E-B, Longhorn City Limits presented by Hollister., Smokey’s Midway presented by Conecuh Sausage, Hook ‘Em Hangout, and Big Bertha’s Bazaar at Moody Center!
All areas are free to attend for all fans. No game ticket is required!
Bevo Blvd presented by H-E-B
Bevo Blvd, Texas Athletics' action-filled pregame street party, completely transforms San Jacinto Blvd. from 20th St. to the Etter-Harbin Alumni Center before Texas Football home games. Named after Texas' iconic mascot, Bevo Blvd. opens hours prior to kickoff on gamedays* with Texas-sized fun for Longhorns fans of all ages. Join thousands of fellow Longhorns fans, the Longhorn Band, Texas Cheer & Pom and Hook 'Em for the pageantry of Texas-sized events celebrating gameday on the Forty Acres.
- Celebrate Bevo's arrival with a street parade 3 hours prior to kickoff.
- Greet the Football team for the Stadium Stampede 2-1/2 hours prior to kickoff at the north entrance to Bevo Blvd. (San Jacinto Blvd. and DeLoss Dodds Way)
- Enjoy happy hour pricing** on Bevo Blvd. including $5 16-oz. domestic beers, $6 16-oz. premium beers and $5 wine spritzers
- Watch some of the best college football from around the SEC and the nation on giant LED screens in two locations
- Interactive games, photo ops with Texas traditions, and activities for fans of all ages
- Fans can soar down Bevo Blvd on a 180-foot zip line!
- Test your skills at the Longhorns Combine presented by Truist
- Enjoy live mural activations by Austin's best street artists, curated by HOPE Outdoor Gallery
- Gear up with the largest assortment of Longhorns gear ever at multiple Texas Longhorns Official Team Shop locations
- Autographs from select Texas Longhorns teams and coaches
- Exclusive officially licensed Texas merchandise from a variety of best-in-class brands
Longhorn City Limits pres. by Hollister
With the birth of Longhorn City Limits (LCL) in 2018, the Live Music Capital of the World and Texas Football gamedays became synonymous. This season, Longhorn City Limits, presented by Hollister, returns to the LBJ Lawn, located on the northeast corner of Darrell K Royal-Texas Memorial Stadium, for a more expansive experience with FREE pregame and postgame concerts by national and regional artists. Fan-favorite Silent Disco follow select evening games.
Fans will once again enjoy signature experiences at Longhorn City Limits for the 2025 season. Located upon entry onto the LBJ Lawn, the Tito’s Tailgate at Longhorn City Limits is free to the public for fans 21 and older. Enjoy refreshing Tito’s cocktails on tap for purchase, shaded views of the stage performances, and misting stations that provide the perfect spot to hang and stay cool while tailgating in real Texas fashion. Stop by for a chance for exclusive Tito’s x Texas bandanas while supplies last, tailgating games and more!
Making its debut at LCL is the new Bulleit Frontier Lounge located in front of the LBJ Fountain. Serving up a full menu of refreshments including the Bulleit Bourbon Peach Lemonade and Bulleit Bourbon Blackberry Tea on ice, the lounge provides relaxation in a shaded area for fans ages 21-and-up while enjoying the show. Fans won't want to miss surprises and limited-edition swag curated by Bulleit.
Returning this season, fans attending Longhorn City Limits can get award-winning barbecue at Pinkerton’s BBQ on gamedays. Recognized by Texas Monthly as a “Top 50 BBQ Joint” from 2017-2025, the LCL location is Pinkerton’s first satellite location in Austin.
Concert goers can also enjoy pregame happy hour pricing featuring select $5 domestic and $6.50 premium beers at Longhorn City Limits.
Artist lineups are announced throughout the season.
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Past Performers
2024
Aug. 31 (Colorado St.): Midland, West 22nd
Sept. 14 (UTSA): New Orleans Preservation Hall Jazz Band, Big Wy’s Brass Band
Sept. 21 (ULM): Tanya Tucker, Kathryn Legendre
Sept. 28 (Mississippi St.): Fitz and the Tantrums, THEBROSFRESH, Y’all Out Boy
Oct. 19 (Georgia): Spoon, Hard Proof, DJ Mel
Nov. 9 (Florida): Rick Springfield, More Cowbell
Nov. 22 (Kentucky: Josh Abbott Band, Mason Lively
Dec. 21 (Clemson): Pat Green, Sour Bridges
2023
Apr. 20 (Orange-White Game): Reckless Kelly, Sentimental Family Band
Sept 2 (Rice): Pat Green, Gus Clark
Sept. 16 (Wyoming): Big Boi, Tomar and the FCs
Sept. 30 (Kansas): Kaitlin Butts, Lesly Reynaga, Y’all Out Boy
Oct. 28 (BYU): Gary Clark Jr., Calder Allen
Nov. 4 (K-State): Matt & Kim, Primo the Alien
Nov. 24 (Texas Tech): Bob Schneider, Scott Ballew
2022
Apr. 15 (Orange-White Game): Briscoe, Flora & Fawna
Sept. 3 (ULM): Charley Crockett, Drew Fish Band
Sept. 10 (Alabama): Flo Rida, DJ Mel
Sept. 17 (UTSA): Misterwives, Jane Leo
Oct. 1 (West Virginia): Nelly, Jake Lloyd
Oct. 15 (Iowa State): Grupo Fantasma, We Don't Ride Llamas
Nov. 12 (TCU): Third Eye Blind, Disko Cowboy
2021
Sept. 4 (Louisiana): Shakey Graves, Sir Woman
Sept. 18 (Rice): Salt-N-Pepa, Los Coast
Sept. 25 (Texas Tech): Zach Bryan, Briscoe
Oct. 16 (Oklahoma State): North Mississippi Allstars, Greyhounds
Nov. 13 (Kansas): The Suffers, Jade Bird
Nov. 26 (Kansas State): Paul Cauthen, Vincent Neil Emerson
2019
Apr. 24 (Orange-White Game): Ludacris, Alejandro Escovedo, Noah North, Alesia Lani, and DJ Mr. Rogers
Aug. 31 (Louisiana Tech): Jack Ingram, Jane Ellen Bryant, More Cowbell!
Sept. 7 (LSU): Midland, Rob Baird
Sept. 21 (Oklahoma State): Gin Blossoms, Drew Fish Band
Oct. 19 (Kansas): The Revolution, Emily Wolfe
Nov. 9 (Kansas State): Betty Who, Bidi Bidi Banda
Nov. 29 (Texas Tech): Black Pumas, Vallejo
2018
Sept. 8 (Tulsa): Jimmie Vaughn; The Nightowls
Sept. 15 (USC): Reckless Kelly; The Peterson Brothers
Sept. 22 (TCU): Aloe Blacc; Jackie Venson
Oct. 13 (Baylor): Old 97's; Django Walker
Nov. 3 (West Virginia): Hayes Carll; Dalton Domino
Nov. 17 (Iowa State): Ghostland Observatory; Mobley
Smokey’s Midway presented by Conecuh Sausage
Located on the north end of DKR-Texas Memorial Stadium along DeLoss Dodds Way, this fan experience is the perfect bridge connecting Bevo Blvd (presented by H-E-B) and Longhorn City Limits (presented by Hollister)
Named after UT's iconic Smokey the Cannon, the area features midway games with fantastic prizes, interactive attractions, unique fair-style food, and more! Smokey's Midway also provides fans access to The Frank Denius Family University of Texas Athletics Hall of Fame
- Soar down the 90-foot Midway Fun Slide with great views of the UT Tower!
- Ride down the Midway Fun Slide
- 45-foot tall Ferris Wheel
- Rotating games such as Axe Throwing, Human Bowling, and Tubs-of-Fun
- Hi-Striker
- Texas Longhorns inflatable slide and games
- State Fair-inspired food options including Fletcher’s Corny Dogs!
- Face Painters
- *All carnival games and attractions are FREE with NO TOKENS NEEDED!
Hook ‘Em Hangout
In Winship Circle, outside the northwest corner of the stadium, Hook ’Em Hangout features a wide variety of beers on tap. It also has over 10 of Austin's best award-winning food trucks that rotate each home game.
- Big Beertha with service from both sides and more taps!
- Enjoy the official Texas Football Pregame Radio Show broadcast LIVE from Hook ‘Em Hangout on AM 1300 The Zone.
- Watch the day’s best college football games on multiple TVs inside one of two giant tents
Big Bertha’s Bazaar
Big Bertha's Bazaar, a unique, new gameday shopping experience for Longhorns fans before each home football game, returns for its second season in 2025.
Paying homage to the world's largest bass drum used by the Longhorn Band, Big Bertha's Bazaar will feature a grand marketplace of cabanas with many of Texas' top licensed companies offering a wide variety of upscale Texas merchandise with unique designs not available at other gameday retailers. The one-of-a-kind shopping experience, located on the plaza at Moody Center, features an elevated cocktail garden to create a destination.
Developed in conjunction with CLC, the nation's leading collegiate licensing company, Big Bertha's Bazaar will include on-trend products from licensees that will use the marketplace to launch new, specially-designed, Texas-branded products. Participating vendors will include '47, Albion Fit, Antigua, B-Unlimited, Blue 84, Champion, Chicka D, Full Turn Direct, Homefield, Horn Legend, L2, Last Stand Hats, Logo Brands, Northwest, Original Retro Brand, and Smathers and Branson, among others. Fans can look forward to product launches throughout the season.
