The University of Texas at Austin Athletics
Time for Texas fans to “Flip the Switch” into game mode for College Colors Day 2025
08.28.2025 | Texas Athletics
Pro football star and Lifetime Longhorn Bijan Robinson rallies fans to rep their school colors on August 29.
Get ready to flip the switch on fandom – College Colors Day returns this year on Friday, August 29, with a nationwide call for Texas fans to show up, show out and celebrate the start of the season in full school spirit.
Developed by collegiate brand licensing leader CLC, the annual national spirit celebration unites Longhorns fans, students and alumni across the country in proudly donning their Texas colors and promoting their affinity for the university. This year's theme, "Flip the Switch," invites people to power up their pride, throw on their Texas gear and transform into fan mode to be a part of the College Colors Day celebration.
Leading the charge is Bijan Robinson, Lifetime Longhorn and current Atlanta Falcons running back, who's starring in this year's campaign to encourage fans everywhere to flip the switch and activate their gameday fan mode. Robinson is joined by The Tiger from Clemson University, Buzz from Georgia Tech, Cy the Cardinal from Iowa State University, Sparky the Sun Devil from Arizona State University, and Cocky from the University of South Carolina, along with cheerleaders from Indiana University and Michigan State University, bringing spirit from across the college football landscape and uniting fans as only college sports can.
"Burnt orange will always be in my blood. That's why I love College Colors Day. There's nothing like Longhorn Nation and college football fans everywhere, getting hyped and repping their team," said Robinson. "Gear up, show out and let everyone know who you ride for. Hook 'em!"
"College Colors Day kicks off one of the most exciting times of the year with the return of college football," said Drew Martin, Executive Senior Associate Athletics Director of External Affairs for Texas Athletics. "It's a great moment for Texas fans around the world to wear their favorite Burnt Orange and White, while also giving them the chance to gear up with the latest products from our fantastic licensees to show their Longhorn pride."
Fans can join the celebration by rocking their Texas gear and sharing their spirit on social media using #CollegeColorsDay.
"There's no better time to flip the switch on your fandom, show your school pride and amp up your team excitement for a new season than College Colors Day," said Nicole Armentrout, Senior Vice President of Marketing at CLC. "Whether you're in class, at work or counting down to kickoff, we hope fans everywhere can connect by showing their Texas colors."
Need new gear before game day? Fans can save 30% on select college branded quarter zips, polos and fleece at Dicks from August 20-30. Information on additional participating retailers can be found at collegecolorsday.com.
It's time to grab the gear, rep the Longhorns and flip the switch into game mode – because College Colors Day is here, and the season starts now.