The University of Texas at Austin Athletics
Kevin Durant and University of Texas announce new NIL program in partnership with Nike to celebrate Longhorn Basketball
03.10.2026 | Texas Athletics, Women's Basketball
Madison Booker is the first Texas Athlete to wear exclusive KD Footwear and Apparel.
Austin – Today, Kevin Durant and The University of Texas announced a comprehensive NIL program that will celebrate a select group of Longhorn student-athletes in their continued basketball journeys. In partnership with Nike, Texas Women's Basketball forward Madison Booker will become the first athlete to receive access to KD PEs, apparel, and more.
"My time at UT had a huge impact on not only my basketball career, but on me personally," said Kevin Durant. "Supporting players during their college playing career was always a goal, and I'm thrilled to be able to expand our partnership with UT, bring Boardroom into the mix, and create programming that benefits all UT student-athletes."
"It means a lot to be a Nike athlete," said Madison Booker. "Honestly, it's a blessing. I think that's also part of why I came to UT – the opportunities here are amazing."
The University of Texas, Nike, and Durant's Boardroom will also partner on an annual sports business summit open to all University of Texas student-athletes and sports business students with a goal of creating impactful, interactive programming to foster their education in the business space. The inaugural summit will take place later in 2026 and feature marquee speakers, content and storytelling strategy sessions, financial literacy planning, and more.
Today, Kevin Durant and The University of Texas announced a comprehensive NIL program that will celebrate a select group of Longhorn student-athletes in their continued basketball journeys.
— Boardroom (@boardroom) March 10, 2026
In partnership with Nike, Texas women's basketball forward Madison Booker will become the… pic.twitter.com/5xKH1FTroI
"Nike (and KD) couldn't have a better person representing them than Madison Booker," said Texas Women's Basketball Coach Vic Schaefer. "Madison has always said she's modeled her game after KD, and the hard work she's put into her craft truly shows."
"We are forever grateful for Kevin and so appreciative of this collaboration with Nike", said Chris Del Conte, UT Vice President and Lois and Richard Folger Athletics Director. "Kevin's support and loyalty to The University of Texas — especially through its Center for Sports Leadership and Innovation and our athletics program — have been truly special. He's an incredible representative of Texas and an outstanding ambassador for the Longhorns. This partnership is the beginning of big things, and Madison is a great one to start with. Like Kevin, she is the epitome of the pride and winning tradition of The of Texas."
"At Nike, we are passionate about listening to the voice of the athlete – including where and how they want their legacy to live on," said Karie Conner, VP/GM Nike Global Basketball. "We are proud to enter a new, first-of-its-kind partnership with KD and are eager to keep supporting how he and Nike can champion the next generation of hoopers – continuing with The University of Texas and Madison Booker."
Future athlete signings, across basketball and other sports, will follow.
About Kevin Durant:
Kevin Durant is a 19-year NBA veteran and forward for the Houston Rockets. He is a 2x NBA Champion and Finals MVP, and has won an NBA MVP Award, four NBA scoring titles, four Olympic gold medals, two NBA All-Star Game MVP Awards, 16x NBA All-Star, and an NBA Rookie of the Year Award. He was also included in the NBA 75th Anniversary Team. Durant also spent a formative year in Austin at the University of Texas where he was the 2007 Naismith College Player of the Year - the first freshman ever to win a major National Player of the Year Award. Off the court, Durant is co-founder of Boardroom and 35V alongside executive Rich Kleiman.
About Madison Booker:
Madison Booker is a junior forward at The University of Texas, who has played a variety of positions, ranging from point guard to forward during her career with the Longhorns. A 6-1 native of Ridgeland, Miss. (Germantown HS), she is a two-time winner of the Cheryl Miller Small Forward of the Year, two-time All-American, and was the Big 12 Freshman and Player of the Year in 2023-24 as well as the SEC Player of the Year in 2024-25. The 2026 SEC Tournament Most Valuable Player, Booker averages better than 17 points and nearly and six rebounds and nearly four assists per game during her Longhorn career.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit https://about.nike.com/en/newsroom and follow @nikebasketball.
