The University of Texas at Austin Athletics
Longhorns name LLH Healthcare the Official Employee Benefits Sponsor of Texas Athletics
03.04.2026 | Texas Athletics, Longhorn Sports Properties / Learfield
LLH Healthcare and Texas Athletics announce a new long-term, multi-faceted sponsorship designed to reach The University of Texas community and businesses through year-round storytelling in the spirit of LLH’s “Live Life Healthy” mantra.
AUSTIN – LLH Healthcare and Texas Athletics announced today a new long-term, multi-faceted sponsorship designed to reach The University of Texas community and businesses through year-round storytelling in the spirit of LLH's "Live Life Healthy" mantra. The comprehensive collaboration, facilitated by Longhorn Sports Properties – the locally based team of Learfield and exclusive multimedia rights holder for Texas Athletics – names LLH Healthcare as the Official Employee Benefits Sponsor of Texas Athletics.
The collaboration also provides a permanent gate entitlement at DKR-Texas Memorial Stadium, one of the most storied venues in college football. The LLH Gate will provide brand placement incorporated into a stadium entrance for year-round brand visibility and high-value game day connection as fans enter the stadium at peak excitement.
"LLH Healthcare's sponsorship brings a strong commitment to empower our student-athletes, staff and everyone connected to The University of Texas to live life healthy," said Chris Del Conte, Vice President and Lois and Richard Folger Athletics Director at The University of Texas. "I look forward to seeing the opportunities they provide to our student-athletes to tell their individual stories and the connections they create with the entire Longhorn Nation."
Texas Athletics' first-of-its-kind free streaming platform, LHN (Longhorn Network), will now be known as LHN presented by LLH in a collaboration that places LLH Healthcare front and center with Longhorns fans everywhere while they watch live press conferences, pre-game shows, original content, and more. LHN presented by LLH will also debut a new 4-part video series in which Longhorns fans will get to know their favorite student-athletes as they walk around campus asking each other questions about life and health along their route.
LLH Healthcare will leverage the power of Name, Image and Likeness (NIL) with a separate 4-part social media video series in which every day fans are coached up by Longhorns stars from various sports as they showcase what it takes to be an elite athlete at their respective positions, creating a genuine connection with the fanbase through authentic student-athlete storytelling.
Additionally, LLH Healthcare will be able to reach fans 365 days a year through programmatic digital advertisements and maintain significant brand placement on game days with in-venue signage across football, men's and women's basketball, baseball, softball and volleyball.
As an extension to its sponsorship with Texas Athletics, LLH Healthcare is also teaming up with the Texas Exes – the Ex-Students Association of The University of Texas – as a sponsor of the Longhorn 100 and the Hello Longhorn weekly podcast. The combination provides LLH Healthcare a connection within the Longhorn Business Network featuring more than 1,500 business members and exposure to thousands of weekly listeners tuning in to hear from Longhorns entrepreneurs and business leaders.
"We are ecstatic to team up with The University of Texas Athletics and the Texas Exes to create a complete connection with the Longhorns community," said Zachary Rogers, CEO of LLH Healthcare. "We look forward to the meaningful relationships we will make in Austin, the state of Texas, and all across the country with student-athletes, fans, alumni and businesses who are as passionate about the Longhorns as we are about our mission to help people Live Life Healthy."
LLH Healthcare provides employees and employers with a preventative health plan that offers zero-net cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, screening, testing, coaching, and more.
"We're thrilled to bring on LLH Healthcare to tell their brand story and connect them to the strong business community that Texas has," said Lucas Motta, Vice President of Longhorn Sports Properties. "Their collaboration has allowed us to build an authentic and integrated sponsorship together that engages with fans and alumni 365 days a year."
As the exclusive multimedia rights holder for The University of Texas Athletics, Longhorn Sports Properties handles all sponsorships, in-venue signage, and advertising on behalf of the Longhorns and therefore maximizes brand partnerships through the inclusion of NIL programs with the integration of university marks and logos.
About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage – including hospital indemnity benefits – LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today's and tomorrow's champions.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
