The University of Texas at Austin Athletics
Texas Athletics unveils new Football Gameday Fan Journey profiles for 2026 season
08.25.2026 | Texas Athletics
New personalized gameday experience helps Longhorn fans discover more of what they love on Texas Football game days.
Visit Texas Football Fan Journey Headquarters!
Texas Football gamedays have become one of the premier event experiences in all of college football. From Bevo Blvd presented by H-E-B and Longhorn City Limits presented by Hollister to Smokey's Midway presented by Conecuh Sausage, Hook 'Em Hangout and Big Bertha's Bazaar, there is more to see, do, eat, drink and experience around Darrell K Royal-Texas Memorial Stadium than ever before.
Beginning with the 2026 season opener against Texas State on Saturday, Sept. 5, Texas Athletics is making it easier than ever for fans to navigate gameday with the launch of Texas Gameday Fan Journey Profiles, a new personalized guide designed to help fans experience the parts of gameday they enjoy most.
Whether you're bringing the family, attending your first game on the Forty Acres, searching for the best food and drinks, or looking to maximize every Texas tradition, there's now a curated Fan Journey built specifically for you.
Texas Football gamedays are known for offering something for everyone, but with so much happening before kickoff, fans often tell us they wish they had a roadmap to help prioritize the experiences most important to them. The new Fan Journey Profiles provide exactly that, a customized path through gameday that highlights signature events, fan-favorite traditions and can't-miss moments based on each fan's interests.
"As we continue to evolve and innovate our Texas Fan First mentality, our team has developed distinct 'fan journeys' to personalize the gameday experience based on three unique personas," said. "Combined with a new, upcoming interactive map embedded within the Texas Longhorns app, gamedays on the Forty Acres are easier than ever to navigate whether you're a first time guest or a seasoned veteran."
Choose Your Journey
Fans can select from three unique Fan Journey Profiles:
Families
Perfect for Little Longhorns and families looking for interactive activities, photo opportunities, traditions and memorable experiences together.
Explorers
Designed for those that want to experience the best sights, bites, sips, sounds, fashion, and photo ops that make Longhorn gamedays unlike any other.
Essentials
Built for Texas gameday first-timers and die-hard Longhorn superfans who want to immerse themselves in every tradition and be at the center of the action from start to finish.
Each Fan Journey Profile will feature its own distinct icon that corresponds to activities and experiences throughout Bevo Blvd, Longhorn City Limits, Smokey's Midway, Hook 'Em Hangout and Big Bertha's Bazaar. Fans can simply choose the journey that best matches their interests and follow along throughout the day.
Complete Fan Journey schedules for each home game will be available at TexasLonghorns.com/Gameday during the week leading up to kickoff.
Texas State Game Fan Journey Highlights
Saturday, Sept. 5, 2026 | 2:30 p.m. Kickoff
Families Journey
Perfect for Little Longhorns
· 10 a.m. – Pick up your Hook 'Em Herd (presented by Dick's Sporting Goods) wristband
· 10:15 a.m. – Play games and ride attractions at Smokey's Midway
· 11 a.m. – Take your photo with Big Bertha at Big Bertha's Bazaar
· 11:30 a.m. – Attend the Bevo Parade presented by Texas Farm Bureau Insurance
· 12:15 p.m. – Cheer on the team during the Stadium Stampede
· 12:30 p.m. – Meet Hook 'Em and fuel up at a local food truck in Hook 'Em Hangout
· 1:30 p.m. – Watch the Longhorn Band march to the stadium
· 1:45 p.m. – Enter through Gates 14/16 and visit the Hall of Fame
· 2:10 p.m. – Be in your seat for the Longhorn Band Pregame Show
Explorers Journey
Gameday's best sights, bites, sips, sounds, fashion and more
· 10 a.m. – Stop by Big Bertha's Bazaar for the exclusive UNDEFEATED streetwear product launch, snap a photo with Big Bertha and try unique food and beverage offerings including Raspberry Lemonades, Prickly Piñas, and chicken bulgogi street tacos!
· 11 a.m. – Catch the Graham St. Clair Band LIVE at Longhorn City Limits
· 11:30 a.m. – Attend the Bevo Parade presented by Texas Farm Bureau Insurance
· 11:45 a.m. – Visit Hook 'Em Hangout for a local food truck and Big Beertha
· 12:15 p.m. – Cheer on the team during the Stadium Stampede
· 12:30 p.m. – Watch the Eli Young Band LIVE at Longhorn City Limits from either the Tito's Tailgate or Bulleit Frontier Lounge
· 1:30 p.m. – Watch the Longhorn Band march to the stadium
· 1:45 p.m. – Try featured new menu items such as Footlong Brisket Nacho Dogs, Big Tex Bacon-Wrapped Hot Dogs, Cake Cups and Dirty Sodas, soft drinks mixed with flavored syrups and cream inside DKR-Texas Memorial Stadium
· 2 p.m. – Sip the new Verdadero Forty Acres Fresa at the Verdadero Bar inside the LLH Gate
· 2:10 p.m. – Be in your seat for the Longhorn Band Pregame Show
Essentials Journey
Texas gameday "greatest hits" for die-hards and first-timers
· 10 a.m. – Start your day on Bevo Blvd
· 10:30 a.m. – Take a photo with Smokey the Cannon on Smokey's Midway
· 10:35 a.m. – Visit Hook 'Em Hangout and enjoy a local food truck
· 11 a.m. – Explore Big Bertha's Bazaar, featuring an exclusive launch from Undefeated streetwear, photo ops with Big Bertha, and exclusive food and beverage offerings
· 11:30 a.m. – Attend the Bevo Parade presented by Texas Farm Bureau Insurance
· 12:15 p.m. – Cheer on the team during the Stadium Stampede
· 12:30 p.m. – Experience the Eli Young Band LIVE at Longhorn City Limits
· 1:30 p.m. – Watch the Longhorn Band march to the stadium
· 1:35 p.m. – Visit the Frank Denius Family University of Texas Athletics Hall of Fame
· 1:45 p.m. – Try featured new menu items such as Footlong Brisket Nacho Dogs, Big Tex Bacon-Wrapped Hot Dogs, Cake Cups and Dirty Sodas, soft drinks mixed with flavored syrups and cream inside DKR-Texas Memorial Stadium
· 2:10 p.m. – Be in your seat for the Longhorn Band Pregame Show
