The University of Texas at Austin Athletics
Texas Athletics: About Us
MISSION, PURPOSE, VALUES AND GOALS
- The University of Texas at Austin: Mission, Purpose and Values
- Texas Athletics: Our Advisors (Athletics Council)
- Honor Texas
Texas Athletics would not exist without The University of Texas. Therefore, our vision and purpose align with the vision and purpose of the university.
Everything we do in athletics serves the vision and purpose of our great university. To that end, Texas Athletics not only financially sustains its own operations, but also makes significant annual budget contributions to the UT president’s office for academic initiatives and student and faculty programs.
MISSION
The mission of Texas Athletics is to define what it means to be the world's best athletics program, instilling the passion, knowledge and character for all student-athletes to compete to win, to succeed academically, to achieve their dreams in life and to positively contribute to society.
PURPOSE
To prepare students to succeed with integrity -- in academics, in athletics and in life.
OUR VALUES
Integrity
Accountability
Loyalty
Excellence
Creativity
Teamwork
Community Engagement
GOALS
1. Recruit and retain talented individuals who represent the Texas Athletics' mission, purpose, values and goals.
- Communicate high expectations for success in the classroom, in competition, in the workplace and in the community.
- Nurture and invest in our people and provide opportunities for growth.
- Encourage and support everyone involved in Texas Athletics to pursue and achieve excellence by providing an environment for creative and innovative thinking.
2. Demand and cultivate a culture of integrity, trust and respect.
- Foster a fun, engaged and informed environment that optimizes talent and resources.
- Commit to high standards regarding academic integrity, sportsmanship, ethical behavior, conduct and rules compliance.
- Prioritize the health, safety and well-being of our student-athletes and employees.
- Identify and implement creative programs that result in an environment of appreciation, recognition, transparency, motivation, empowerment and engagement.
3. Commit to fiscal sustainability and responsibility, while providing the resources, facilities and support programs/services necessary to achieve excellence.
- Maintain self-sustaining operations that are not subsidized by the University or state.
- Be exceptional stewards of resources and align the necessary resources with priorities to ensure our commitment to excellence.
- Maintain, develop and implement revenue streams, including but not limited to, comprehensive ticket sales and fundraising initiatives.
- Maximize economic opportunities with external service providers, vendors and sponsors.
- Preserve and improve facilities to ensure our commitment to excellence, including environmental sustainability.
4. Honor Longhorns traditions and celebrate excellence.
- Celebrate the proud history, traditions and accomplishments of Texas Athletics and the greater University.
- Communicate the mission, purpose, values, goals and traditions of Texas Athletics.
- Embrace and cultivate programs for lifelong appreciation and connectivity to Texas Athletics.
5. Maintain alignment with campus priorities and initiatives, as Athletics is integral to the life of the University, the city of Austin and the state of Texas.
- Ensure that the Texas Athletics strategic plan aligns with the mission, purpose and values of The University of Texas and sets the standard for excellence.
- Enhance relationships with students, administration, faculty, staff, donors, alumni and fans.
- Leverage technology, data analytics, social media platforms and Longhorn Network programming to promote Texas Athletics and the greater University.
- Develop new opportunities to maximize the Texas Athletics brand.
6. Host best-in-class events and fan experiences.
- Embrace our fans and supporters -- the lifeblood of Texas Athletics -- by maintaining comprehensive branding, marketing and communication programs.
- Provide fun, affordable and safe in-venue experiences for fans of all ages to attend and participate in Texas Athletics events.
- Deliver excellence in customer service.