The University of Texas at Austin Athletics
Texas Football Signature Pregame Destinations
Bevo Blvd, Longhorn City Limits, Big Bertha's Bazaare, Smokey's Midway, Hook 'Em Hangout
TEXAS FOOTBALL GAMEDAY
Five Signature Pregame Destinations
From live music and traditions to food, family fun and more, explore the places that make pregame on the Forty Acres unlike anywhere else
Explore the World of Texas Football Gameday
Think of Texas Football gameday as an experience made up of several distinct destinations. Surrounding the stadium are five signature pregame destinations, each with its own personality, entertainment, food and traditions. Explore one or experience them all to build the kind of gameday that’s right for you.
Bevo Blvd
Bevo Blvd is the heart of the Texas Football pregame celebration, bringing together thousands of fans for traditions, entertainment, and family-friendly fun outside DKR. Welcome Bevo during the Bevo Parade, greet the team at Stadium Stampede, and experience live DJs, games, photo ops, autographs, and the unmistakable energy of gameday on the Forty Acres.
Activities include:
- Bevo Parade
- Attend a live broadcast of Texas Gameday
- Stadium Stampede team arrival
- Live art murals
- Live DJ
- Longhorn inflatables
- Larger LED screens to watch college football
- Games and more!
Longhorn City Limits
Longhorn City Limits is a free pregame concert experience on the LBJ Lawn, featuring live performances from national and regional artists. Now entering its seventh season, the series has welcomed more than 80 acts and become a signature part of Texas Football gamedays.
Activities include:
- Free pregame & postgame concerts after select games
- Tito’s Tailgate
- Bulleit Frontier Lounge
- Happy Hour drinks
- Award-winning Texas BBQ
- Instagrammable photo ops
- Silent Discos after select games
Coming the Week of 9/5!
The Eli Young Band!
Big Bertha’s Bazaar
Big Bertha’s Bazaar is a gameday marketplace on the Moody Center plaza where fans can shop premium Texas gear and exclusive merchandise from top licensed brands. The destination also includes a cocktail garden and the opportunity to take a photo with Big Bertha, the Longhorn Band’s iconic bass drum.
Activities include:
- Unique gameday shopping experience for Longhorns fans
- Take a photo in front of a giant photo frame!
- Grand marketplace with licensed vendors offering upscale
- merchandise not available at other gameday retailers
- Bazaar Bar featuring specialty cocktails and food offerings each game
- Photo ops with Big Bertha
Smokey's Midway
Smokey’s Midway is a family-friendly entertainment area on the north side of DKR-Texas Memorial Stadium, connecting several of Texas’ largest pregame attractions. Fans can enjoy midway games, prizes, interactive activities, fair-style food, and access to the Texas Athletics Hall of Fame.
It sits between Bevo Blvd (presented by H-E-B) and Longhorn City Limits (presented by Hollister)
Activities include:
- We’ve added even more carnival games for 2026!
- Face painters
- Free carnival rides
- 45 Ft. tall ferris wheel
- State Fair inspired Fair
- 90 Ft. Midway fun slide
Hook 'Em Hangout
Hook ’Em Hangout is a lively pregame gathering spot featuring more than 10 rotating Austin food trucks, a wide selection of beer on tap, and plenty of shaded seating. Fans can arrive three hours before kickoff to watch the Longhorn Gameday Pregame Show live, catch college football on TVs throughout the space, and grab a drink from the doublesided Big Beertha bar.
Located just outside the NorthWest corner of the stadium, Hook ‘Em Hangout is the perfect place to chill and unwind.
Activities include:
- Choose from a wide selection of beers on tap at Big Beertha
- Choose from a rotation of Austin’s award-winning food truck
- Multiple TV screens
- Tents & seating
- Live Texas Football Pregame Radio Show
- Hang out with Hook ‘Em’s friends and others mascots