The University of Texas at Austin Athletics
Mary Hill - Staff Directory
- Title:
- Director of Strategic Brand Development, Women's Basketball
Mary Hill is a global marketing and brand partnerships leader with 15 years of experience calling plays at the intersection of sports culture, paid media, and data analytics. She’s built influencer media divisions for notable agencies under IPG/Omnicom and led paid media strategy for global brands Nike, Dove, Coca-Cola, and Sony Pictures, all of which came with managing multi-million-dollar advertising budgets to build campaigns that move both culture and brand revenue. Known for blending big-picture strategy with omni-channel advertising, Mary builds systems that turn storytelling into measurable wins. Her sweet spot sits in sports culture, the creator economy, and media strategy. She’s currently building the NIL division for the University of Texas Women’s Basketball team, a position that blends her experience in the creator economy and brand partnerships with her passion for youth education and empowerment.
