The University of Texas at Austin Athletics
AT&T Red River Showdown draws massive viewership on FOX
10.09.2018 | Football
More than 5.6 million watched the Longhorns reclaim The Golden Hat.
NEW YORK - FOX Sports announced on Tuesday afternoon that Saturday's AT&T Red River Showdown, which saw the Longhorns defeat No. 7 Oklahoma 48-45 in thrilling fashion, was the most-watched college football game of the season and the most-watched Red River Showdown since 2011.
A total of 5,608,000 viewers tuned into FOX, according to Nielsen Media Research. Those viewers were treated to a spectacular game as true freshman Cameron Dicker made a game-winning field goal with nine seconds remaining to give Texas the win.
The game was up +55% in viewership over the 2017 Red River Showdown. On FOX Sports streaming sources, the game pulled in an average minute audience of 86,765, ranking as FOX Sports' most-streamed game of the 2018 college football season and the best-performing Big 12 game ever on FOX Sports streaming platforms. It also ranks as the third best-performing regular-season college football game in FOX Sports streaming history behind last year's deliveries for Penn State at Ohio State (107,983) and Ohio State-Michigan (100,427).
