The University of Texas at Austin Athletics
Welcome Back Gamedays by Celebrating College Colors Day
08.31.2022 | Football, Texas Athletics
Fans can enter to win a trip to the 2023 College Football Playoff National Championship in Los Angeles and unlock an interactive shopping experience using Amazon Alexa®
Gear Up For College Colors Day Today!
The 18th College Colors Day, the national holiday that celebrates collegiate fandom and the kickoff of college football's opening weekend, returns on Friday, September 2, uniting all Longhorns fans across the country by encouraging them to represent Texas by wearing their favorite gear on a single day.
Created by the University's exclusive licensing partner, CLC, this year's College Colors theme, "It's About That Time," underscores the anticipation and excitement of the upcoming season as Texas fans count down the minutes until the first kickoff of the year.
New this year, fans can interactively shop for Texas gear by unlocking a new skill on their Amazon device. By simply asking Alexa to "show me my college colors," fans will be guided by top college sports broadcasters Rece Davis or Desmond Howard to the Amazon fan shop to get the latest in collegiate fan fashion and spirit items.
"Enthusiasm and anticipation around college sports is at its highest now," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Longhorns fans can't wait to see their team in action, gather with friends at tailgates and participate in other fun Texas traditions throughout the season. College Colors Day sets the tone and provides a platform for fans to express that eagerness by showing their Longhorns spirit to the world. Whether you're hanging up a flag outside of the house or showing off your new gear for the season, 'It's About That Time,' for fans to display their fandom for The University of Texas."
Texas fans are encouraged to show their spirit and engage with other fans via social media by using #CollegeColorsDay. Fans can also visit www.CollegeColorsDay.com for shareable content and more information about the campaign, and to enter for a chance to win daily prizes from team gear to tickets and a trip to the College Football Playoff (CFP) National Championship in Los Angeles via CLC's relationship with the College Football Playoff (CFP) and its foundation's Extra Yard for Teachers program.
Whether it's a specific pre-season ritual, picking out a new lucky game day shirt or gathering with friends to ring in a new season, "it's about that time" for Texas fans to celebrate the Longhorns with College Colors Day.