The University of Texas at Austin Athletics
University of Texas launches new College Vault vintage-inspired merchandise collection
10.21.2020 | Baseball, Football, Men's Basketball, Men's Golf, Men's Swimming and Diving, Men's Tennis, Softball, Women's Basketball, Women's Golf, Rowing, Soccer, Women's Swimming and Diving, Women's Tennis, Volleyball, Track & Field / Cross Country
The Texas College Vault Collection will be available today, Oct. 21.
As the Texas Longhorns prepare to meet the Baylor Bears on the gridiron for the 110th time in its illustrious history, the University is paying homage to its tradition and legacy with the launch of its new College Vault merchandise collection and with a special retro-themed game this weekend.
The College Vault vintage-inspired merchandise program, created in conjunction with its trademark licensing agent, CLC, features select Texas historical trademarks and traditions on fashion-forward apparel and non-apparel products. The collection will launch with designs from the archives that include the "Screaming Bevo" logo as well as other vintage designs, which haven't been used in decades.
"The College Vault collection provides a fun and meaningful platform to create and market high-quality licensed products for our passionate fans while also preserving the logos that are a part of our storied Texas tradition," said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. "We are excited to continue to broaden the Texas Longhorns selection at retail, as well showcase our Texas heritage through this unique merchandise collection in time for our throwback game."
The initial product collection will include apparel and non-apparel products from licensees such as Alternative Apparel, Champion, Fanatics Apparel, Kyle Cavan, Nike, and others.
"We are excited to work with the Texas licensing team and this group of best-in-class licensees to deliver on-trend merchandise to Longhorn fans," said Nicole Armentrout, CLC's VP of Marketing. "The College Vault collection uniquely merchandises historic Texas logos that are beloved by fans while helping to tell the story of the history and traditions of the University and its successful athletic program."
The Texas College Vault Collection will be available beginning Wednesday, Oct. 21 at the Texas Longhorns Official Team Shop inside DKR-Texas Memorial Stadium and online at shop.TexasSports.com, as well as the University Co-op.