The University of Texas at Austin Athletics
Hook ‘Em Hangout joins action-packed Bevo Blvd presented by H-E-B, Smokey’s Midway, and Longhorn City Limits pregame experiences
08.23.2021 | Football
New food truck park and beer garden joins gameday experience beginning Sept. 4 at 11 a.m.
Bevo Blvd Map
Smokey's Midway Map
Longhorn City Limits Map
Bevo Blvd presented by H-E-B, Longhorn City Limits, and Smokey's Midway return bigger and better for the 2021 Texas Football season! In addition, Texas Athletics is proud to announce the addition of Hook 'Em Hangout this year. Located in Winship Circle on the northwest side of the stadium, Hook 'Em Hangout will feature over 10 of Austin's best food trucks, a new beer garden including 10+ beers on tap, and five large LED screens to watch the best games from around the country.
"We are committed to making Texas Football gamedays the absolute best in the country," said Vice President and Director of Athletics Chris Del Conte. "Longhorn Nation will love the enhancements we've made to Bevo Blvd, Longhorn City Limits, and Smokey's Midway. We can't wait to unveil them and introduce Hook 'Em Hangout as the new food and beverage tailgating destination on gamedays. September 4 truly will be the Biggest Longhorn Family Reunion ever!"
In addition to Hook 'Em Hangout, several enhancements will welcome fans this season including:
Bevo Blvd presented by H-E-B
- Fans can soar down Bevo Blvd on a 180-foot zip line!
- Try your luck at Hook 'Em Ring, a giant-sized version of "Ring on a string"
- Test your kicking skills at the Field Goal Challenge
- Show off your touchdown dance skills and share them on social media at the H-E-B Endzone Dance Off
- Enjoy live mural activations by Austin's best street artists, curated by HOPE Outdoor Gallery
- Gear up with the largest assortment of Longhorns gear ever at the new "A Selection As Big As Texas" Pop-Up Shop featuring unique product rotating each game.
Smokey's Midway
- Take a ride on the new 45-foot tall ferris wheel!
- New rides and attractions including a Giant Pirate Ship, AG Hi-Striker where fans can go head-to-head against Austin's own major league rugby players, and other rotating activities such as Rodeo Roper
- Children can enjoy the new Texas Longhorns-branded inflatable slide and games
- Enjoy rotating street performers featured at the new Midway Stage
- More State Fair-inspired food options throughout Smokey's Midway
- All carnival games and attractions are FREE! No tokens needed.
Longhorn City Limits
- Enjoy live music all day including a headlining set by Shakey Graves at the September 4 home opener. Artists for future games will be announced at a later date.
- The Deep Eddy Lounge at Longhorn City Limits, featuring Texas-themed cocktails crafted from the award-winning Austin-based vodka, returns bigger and better in 2021! Twice the size, twice the shade! This refreshing area is a tailgating destination for fans who are 21 and over.
- Silent Discos are back after select games including the September 4 and September 18 games!
Fans can still enjoy happy hour pricing featuring $5 domestic and $6 premium beers at Bevo Blvd presented by H-E-B, Longhorn City Limits, Smokey's Midway, and Hook 'Em Hangout.
SATURDAY, SEPT. 4 TIMELINE
7 a.m.: Parking Lots open
11 a.m.: Bevo Blvd presented by H-E-B, Deep Eddy Lounge at Longhorn City Limits, Smokey's Midway, and Hook 'Em Hangout open
11:30 a.m.: Official Texas Football pregame radio show on 104.9 The Horn begins
12:30 p.m.: Bevo XV Parade presented by Texas Farm Bureau Insurance on Bevo Blvd
Texas Exes Tailgate opens at Etter-Arbin Alumni Center
12:30 p.m.: Live Music at Longhorn City Limits
1:15 p.m.: Stadium Stampede on Bevo Blvd
12:30 p.m.: LHNs' Texas Gameday live broadcast begins
2 p.m.: Shakey Graves at Longhorn City Limits
3 p.m.: Bevo Blvd, Longhorn City Limits, Smokey's Midway, and Hook 'Em Hangout close*
3:30 p.m.: Kickoff versus Louisiana!
Postgame: Silent Disco at Longhorn City Limits
Bevo Blvd., Longhorn City Limits, Smokey's Midway, and Hook 'Em Hangout are free for all fans to attend. No game ticket is required! All activities and timeline subject to change.
*All areas close 30 minutes prior to kickoff to allow fans with game tickets time to enter the stadium to see the Longhorn Band's pregame performance.
**Happy hour pregame pricing is exclusive to Bevo Blvd., Smokey's Midway, Longhorn City Limits, and Hook 'Em Hangout.
